This is being imposed on end users as well. The majority of people didn't care about being tracked when they joined Facebook.

The majority of people didn't know that they were tracked either, nor what that would actually involve.

Tracking was imposed on end-users, not the tools/legislation that have had to emerge because of that.

what level of awareness do you think the "majority of people" have about the implications of online tracking, of detailed behavioral profiling, of biased algorithmic influences on all online information experience etc.

somehow this particular industry can get away with standards and regulations that for any other industry would be the wildest dream of deregulatory heist

the "innovation" shtick has worn thin, its time to clean up the mess

I joined Facebook when I was 16 and at the time neither Facebook or Google was exposed as creepy spyware companies.