They also attempt to summarize information when you do a system-level or browser-bar search. When the search shows me the local weather or a flight status or gives me a summary and direct link to Wikipedia as I type, they are taking that engagement from Google.
What Apple hasn't shown interest in so far is being a general-purpose internet search engine.
To be clear, Apple does have search and does sell advertising for it. https://searchads.apple.com
They also attempt to summarize information when you do a system-level or browser-bar search. When the search shows me the local weather or a flight status or gives me a summary and direct link to Wikipedia as I type, they are taking that engagement from Google.
What Apple hasn't shown interest in so far is being a general-purpose internet search engine.