What you see as a "more western home" is a more energy efficient outer shell. Which just happens to be fairly universal.
And more recently, considerations for SDGs (sustainability goals) with respect to materials used.
Longevity is not a priority, as homes are expected to depreciate in value over roughly 20 years. There are many reasons for this, but my personal opinion is that industrialization has made it possible to upgrade the technology of the home at a pace and a price that favors rebuilding.
As for machiya and kominka, local governments like Kyoto have tried to intervene to preserve the traditional homes. The "no build" lots do not allow a property owner to build on anything other than the load-bearing structure for the old home. As a result, you have many empty lots and coin parking lots around Kyoto where the old home was unsalvageable or where the owner could not afford a renovation. To be honest, only tourists/foreigners would want to stay in a machiya for the novelty of it. Although they were marvelously engineered for their time, they tend to be rough living compared to the extremely easy and cheap prefab homes. There is also the problem of craftspeople who can maintain these old homes dying out, which adds to the cost of keeping them.
I don't think it's possible to attribute any of this to a general "Japanese" attitude, though. On the one hand, one of the most important and longest-lasting spiritual sites in Japan is Ise Jingu, which is rebuilt from scratch every 20 years as a Shinto ritual of renewal. On the other hand, you have some of the oldest and largest wooden structures in the world still standing in Nara.
As usual, it's complicated.
This has been brought up before on HN and I remember a comment mentioning that they thought it was due to the fact that earthquake proofing technology advances quickly in Japan so an old house might not be up to the most current standard. Curious if that's correct, and if not, why is this so common in Japan then.