I used to browse Instagram casually. Like, once is a blue moon. I would see updates from my network and spend a few mins here and there. This was probably like over year or two back. (not 100% sure)
And then a few months back I just could not take my eyes off of Instagram reels. This feature wasn't there before I think. I was just completely hooked. It was pretty interesting. I had to delete my instagram off of my phone.
They definitely are figuring out the formula to retain people's attention.
Again, this is just a data point of one.
Sounds like they started showing you different kind of content. I never got into Instagram because I'm just not into the kind of content that gets published there. Not arguing that content presentation isn't a factor here, but I would argue it's the content that's addicting and even if you remove the suggestion algorithms and just did social sharing/recommendations you'd still end up with similar results - viral stuff got shared in chats/groups/mail chains/etc. now it gets served up to your feed directly.
Not saying suggestion algorithms don't improve the experience if they work, but I wouldn't really attribute that much value to them, ultimately we have an industry of influencers trying to create content that will grab your attention.
I think this media is different because of the short duration of each item and the endless novelty. You say to yourself you you will just watch another YouTube video - it’s just a few minutes long and before you know it you’ve wasted half an hour. Where as with a TV programme you have to commit to 30-60 minutes.
Since we're analyzing each other's psychology now, I do think that insecure and defensive behavior like your post is a real problem with social media. I am not trying to bully or hurt you personally, but simply share some thoughts on a topic.
So it's you agree that the villains are evil, but your defence for them is that they are inept?
It's completely missing the actual attention grabbing factor here - there's a huge amount of content for consumption on demand in those networks. Unlike TV or radio where at most you could have 100s of channels simultaneously available, there's billions of articles/videos/posts/songs/articles/etc. available with a few clicks.
At best algos get you there faster.