I don't think it's unreasonable to allow context of the statement to allow us to disregard "reality" as it pertains to quantum wave functions, in favor of something more human. There's a large difference in something that's goal is to capture what the eye sees and something that's goal isn't. It feels like Apple thinks they know what's better for us than we do, which I admit it's perfectly capable of doing in certain scenarios. But, when Apples thoughts do not align or go directly against our wishes it's uncomfortable, it feels like your "reality" is being ripped from your hands in favor of what some giant corporation thinks your reality should be, for any large number of opaque or intentionally obscured reasons.