Ask HN: I have a 40% click-through. Should I start building?

Re:Ask HN: I have a 40% click-through. Should I start building? by grah4 on Thursday September 08, 2011 @09:12AM (#2973752)

I would use the email signup % on that page as the indicator for validity. Over 5%? Do it.

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Re:Ask HN: I have a 40% click-through. Should I start building? by p0larboy on Thursday September 08, 2011 @09:26AM (#2973799)

the stats there are pathetically little :(

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Re:Ask HN: I have a 40% click-through. Should I start building? by grah4 on Thursday September 08, 2011 @10:01AM (#2973927)

I think the pricing page is giving you a high ctr % because it's really the only option for a visitor to understand the product.

Perhaps you should work on your template and include a simple features page as well. CTR from features -> pricing would be more meaningful than what you have atm. The very best measure though is email subscribe opt-ins (bonus points for double opt-ins).

Although you should really have a statistically valid number of uniques to qualify the idea (a few k). Keep working on your process and generating more ideas and you'll find something with market fit!

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Re:Ask HN: I have a 40% click-through. Should I start building? by polyfractal on Thursday September 08, 2011 @11:25AM (#2974252)

Depends on how little. 0.5% is not an unreasonable conversion rate for product purchase. 1-5% is probably good for email signups.

A lot of people click through to pricing pages just to see what it is like. I do that, even when I know I won't be purchasing the product on that visit. Only signups and clicks on "Buy Now" are legit stats for conversion numbers.

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