I'm also open to postal banking as a solution to this problem, but I'm not really clear on where the system is actually currently failing folks who have money. Are they banned by ChexSystems or something?
I get it, "Bank the Unbanked!" is a compelling narrative, but folks seem not to be asking the relevant questions: (1) who are the unbanked exactly and (2) why aren't they banked - specifically - when there's a ton of banks out there, a bunch of which charge nothing.
And furthermore, the institutions more likely to be friendlier to customers with less money are sometimes also institutions on a smaller scale that may have a harder time offering some of the services of larger institutions (e.g. branch/ATM locations, compelling variety of credit and account instruments, investment arms, better online banking experiences).
To the extent this is changing, it also has to change in people's perceptions, in a fashion that makes it easier to predict and feel confident in.
You have an incredible amount of optimism for both Ally's marketing department and also rural internet. Furthermore, this doesn't solve the cash problem unless you want to pay upwards of $5 just to pull out of an ATM.
> folks seem not to be asking the relevant questions
This is an incredibly well researched situation affecting a lot of americans. You not knowing isn't the same as this not being well understood.
I can transfer money and pay my bills with my phone. I can even transfer money to people not having the same bank as I have. I did it today, it took 30s or so and the recipient could immediately see the money on her phone. Where I live we also tend to use cards a LOT. I can pay in almost any store with my debit card and the money is drawn from my bank account right away. It was decades since I've saw a check.
I don't agree with defi but this is absolutely a problem in a lot of rural america. People with money, who get paid, but without a bank so they have to take their checks to gas stations who take huge fees.
That you haven't met someone like this isn't surprising at all.