Popular movies were always on top of the list because the default sorting was by seeders and these movies would load instantly
At the time it was the best streaming experience existing, paid or free combined.
[edit] oh and install was just dropping an all-in-one app somewhere on your computer and launch it.
The allure of Netflix is simply legality, but for selection it is a step backwards from a decent streaming site.
Part of what people don’t seem to remember is that one of the benefits of iTunes was its huge selection. Netflix is becoming more and more like BandCamp, not iTunes, in terms of selection. I don’t go there to find something to watch anymore. I only go there if I want to watch one of the few things worth watching on it.
There is currently no legal video platform for watching all the things. (And that’s ignoring the DRM crap.)