Re:Why Google Analytics doesn't help to improve your product
by PragmaticPulp on Tuesday December 21, 2021 @08:40AM
(#29637254)
FYI: This is a blatant product pitch and it’s pushing an agenda (that is, use Stormy not Google Analytics)
In-depth product analytics is better, yes, but basic Google Analytics can go a long way to revealing user patterns and even certain basic issues.
For the most basic example: As a product manager I’ve used Google Analytics to show that most users weren’t interested in a new feature that a CxO level had been demanding, and also that a campaign to push users toward that feature had basically no effect on the numbers because they already knew they didn’t want it. Google Analytics made that demonstration dead simple and I didn’t have to use any developer time to generate those insights.
If you’re choosing between in-depth, custom product analytics or Google Analytics like the author is debating, you’ve probably ended up in a false dichotomy situation anyway. Anyone can have Google Analytics set up in hours and start seeing convenient data about how people are using your product, in a most basic sense.
In-depth product analytics is better, yes, but basic Google Analytics can go a long way to revealing user patterns and even certain basic issues.
For the most basic example: As a product manager I’ve used Google Analytics to show that most users weren’t interested in a new feature that a CxO level had been demanding, and also that a campaign to push users toward that feature had basically no effect on the numbers because they already knew they didn’t want it. Google Analytics made that demonstration dead simple and I didn’t have to use any developer time to generate those insights.
If you’re choosing between in-depth, custom product analytics or Google Analytics like the author is debating, you’ve probably ended up in a false dichotomy situation anyway. Anyone can have Google Analytics set up in hours and start seeing convenient data about how people are using your product, in a most basic sense.