I find the advertising for them really uncomfortable to be honest. One thing I've heard on a few podcast adverts (so I assume it's copy from the company rather than hosts personal feelings) for BetterHelp is that it's bad to put your mental health concerns on your family/friends, that you don't want to burden them. They have their own concerns, they don't want to hear yours. Whereas mental health charities, especially those focused on men, often have campaigns around getting people to talk to each other. My concern is that the way these companies are marketed will discourage people who can't afford their product from talking to their family/friends and leave them struggling alone.

And from the article, people who can't afford their product describes a lot of people:

> So she joined BetterHelp, a popular therapy app. She paid $65 each week but spent most of her time waiting for her assigned counsellor to respond.