Great point!
So what I'm hearing is that Bose should recall all wireless headphones they ever made, and continue selling their new products with appropriate warnings.
In fact, I think it will be a great improvement of their slogan:
BOSE. Better sound through research. Scary, and something you should be aware of is scary.
Until then, It's safe to assume that people think their products are safe, not scary, because that's how they market them as.
Here's a response I expect. Take this as a model customer service response if you are in the business of selling (potentially) self-exploding devices:
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Dear <Customer Name>. Thank you for reporting the incident to us. I have escalated your report to the engineering team.
A representative of our company will be reaching out to you to inquire for further details to find out the exact cause of the malfunction to prevent it from happening in the future.
As our product have caused you harm, I may not assist you further, as all I can do is offer a replacement product. I have therefore forwarded your request to our Consumer Relations team senior specialist <Firstname Lastname> who will reach out to you by <timeframe> with regards to settling this in a manner satisfactory to you. They can be reached directly by <phone x extension> or by email at <email address>.
We take safety seriously, and we are immediately reporting this incident to CPSC, as we are obligated by law. You can do your part at the following web address: https://www.saferproducts.gov/IncidentReporting
Thank you so much for reporting this incident in detail, and helping us make our products safer for everyone!
- What happened: exactly what you said, you can replace this as 'item X with a lithium-ion battery'. This is an event that could happen to any lithium-ion device, is scary and is something that we should be aware of and is scary
- Bose's customer support is abysmal at handling it (I wonder how first-line support for other companies would be)
Thanks for sharing the post, I'm sorry it happened to you and I hope you burns recover very soon!!