this is what i was thinking, i think it depends on the demographic but overall i heard that reading rates are way higher now due to the internet’s text content. granted reading books are great but i mostly read those online as well or audiobooks in the car

I don't think audiobooks are in the reading category, that's more like you know, listening.

Long form things? The longest things I read on the Internet are articles, blog posts, and papers, which are all at most 30 pages.

If I'm blunt, I rarely read long form things. I've found that most long form things are filler. If you make a movie, people expect 2 hours. If you make a book, people expect 200 pages. Both are generally full of a big amount of filler to meet said metrics.

Even with that being true, usually a GOOD non-fiction book will have more depth and value than browsing the internet.

And you can skip parts while reading a book.

I definitely agree with this. One thing I've come to find out as I age is how much does -not- exist on the internet. We like to think all the information in the world is here, but a ton only exists in spoken word(folklore?) and in older books few will ever read.

I'm reading webnovels, including some incredibly long ones that span thousands of chapters, so it's not just listicles or whatever.