Yeah, I don't hate all ads. Occasionally I see one I like and try to buy stuff from the company that's advertising as a "thank god you're sane!"... It's just the other 95% of the ads that make diving for the remote and hitting mute a subconscious maneuver and AdBlock Plus a requirement.

I tried to block onlines ads myself - I used to use AdBlock (not Plus) with no downloaded filtersets - but I could not keep up, and they just kept getting more and more and more annoying.

I hate getting yelled at, basically.