"better option" for whom? Because google has already chose the best option for themselves.
The platform being so dominant is the root cause - if the person above has the ability to move away, google will change (for the betterment of the OP).
The platform being so dominant is the root cause - if the person above has the ability to move away, google will change (for the betterment of the OP).
There would at least be a path forward for the little guy.