"We" is such a blanket word. I believe (correct me) that you're actually saing "they need more rationality in their life", because you, me and atoav are hopefully already rational and try to "save the planet from destruction" for some unclear reason, as if we were immortal or somehow responsible for it. The thing is, they are not we and, as you already noted, they may have completely different values (like feelings), which we ought to respect as well. For example, you can't tell a kid to stay calm and watch their youth slip through their fingers while the pandemic goes on.

I agree that the people who can see the ongoing shortcomings in how people act should be able to try and do better, as well as use whatever legislative powers that they have to ensure the best outcomes, even if that's just voting, or making sure that health/safety norms etc. are followed.

Yet, at the same time, we're all just human and it's easy to have similar shortcomings ourselves, because if we spent all of our days worrying about every minuscule thing, we'd never get anything done (of course, that doesn't excuse the behavior, i'm merely pointing out this human cognitive limitation).

For example, i got some cheap running shoes for running in the evenings in my countryside home. The only factor that mattered to me when i got them, was that they'd be cheap enough for me to be able to throw them away once they get worn. Of course, the price point essentially meant that i'm probably supporting businesses in countries where the working conditions are oftentimes very poor, as well as ones where the human rights situation has problems in some cases. I don't doubt that the way my phone was made was all that different, nor were the circumstances surrounding it. Similarly, i support unethical corporations whenever i pick up a box of cereal at the store, or when i buy a cocoa drink that i want to enjoy. I'm also contributing to the furthering of unsustainable farming practices almost whenever i buy meat at the store, as opposed to sourcing it locally (e.g. smaller farms or hunting).

Of course, the impact of many of those is lower than the aforementioned things, yet the principle of the human mind being fallible is the same. So i think we should all remain self critical and watch out for things like that when we can.