> why did you ever expect the top executives of a multi-million (or in this case, trillion) dollar corporation to care about anything but profits and their own well-being?

Perhaps he expected his government to incentivize/compel them to look at more than just profits? You know, like China is successfully doing. While shady when it comes to foreign influence, it is an absolutely legitimate approach for domestic companies, instead of allowing them to sell out their home country for short-term gain in the name of free markets, that the West was duped into believing is the only moral policy.