I've bought multiple products in a category on Amazon, from different Chinese brands, using separate resellers, and received items that were identical aside from the labels even when the product descriptions and price points were wildly different. It's like AliExpress without the low prices.

i don't bother at this point. my wife loves prime and uses it for small things we need right away, but i would never make a major purchase through amazon these days. there's no guarantee of who you're buying from and the supply chain is not trustworthy IME

I was looking for gel filters on Amazon (company name: SAKOLLA) and realized what I was getting into from this image: https://m.media-amazon.com/images/I/51oD8lgOFOL._AC_SL1300_....

Why are the Chinese so terrible at marketing? How hard is to hire a western marketer to do a good job ?

Because there's no need when your model is "set up the store, sell as much low end crap as you can in 3 months, shut down store, rinse, repeat." They aren't playing long games, they're moving cheap unbranded surplus quickly. They're using excess and part discards (or parts that fell off a truck) from branded products. China has essentially no protection of patents or ip, so factories follow the product leaders, copying whatever is currently in demand.

> They're using excess and part discards (or parts that fell off a truck) from branded products.

Some maybe, but a lot of products from these chinese sellers seem to be designed to be cheap, not just badly made.

Randy Handheld...that sounds comfy somehow.

/me giggles