Re:A few things I’ve come to believe in my years in music tech
by smoldesu on Tuesday December 07, 2021 @06:17PM
(#29479406)
> I’m surprised no one has mentioned TikTok
Probably because it's not so much about discovery, and more about rewarding conformity. I only used the app for a scant few hours, but all I saw were musicians from large labels being echo-chambered into every video I could find. The few "diverse" acts that I came across were already huge in another country or being pushed heavily as a result of massive advertising investments. Like the other comment suggests, TikTok is as much of a discovery service as radio is.
Probably because it's not so much about discovery, and more about rewarding conformity. I only used the app for a scant few hours, but all I saw were musicians from large labels being echo-chambered into every video I could find. The few "diverse" acts that I came across were already huge in another country or being pushed heavily as a result of massive advertising investments. Like the other comment suggests, TikTok is as much of a discovery service as radio is.