All a competitor needs to do for me to prefer them is not be part of the Ministry of Truth, i.e., to not set itself up as the arbiter of whether information is correct. It should know its role: to store and play videos and such. Odysee, Rumble, Bitchute, Gab TV, NewTube, all of these fit the bill. All of these are very valuable in an era when censorship has been normalized.