Kinda. Content marketing has a pretty broad definition. But a book author’s core business tends to be books, and a painter’s work tends to be paintings. But Spotify’s core business isn’t infographics about how much music I listened to. That’s about the line for me.

> if that's what their goal was from the very first one it was very incompetently done

Not surprising. Most people aren’t great at most things, particularly the first time they try them.

> You really can't imagine some of their designers and engineers just wanted something cool at the end of the year they could do with all their data

Of course I can imagine this! But that doesn’t change what it fundamentally is once it’s available to the public. You can make something and not understand what it is — determining whether it’s through accidental or willful ignorance is an exercise for the reader.