The analogy doesn’t need to be perfect. Every excuse can be used. Others can have excuses for why they morally believe pirating software developed by you, your friends, etc, is warranted. The end result is still having your work being used without compensation.

I don't see not viewing ads on websites for products I'll never buy as equivalent to pirating software, especially considering the additional costs of compromised security, bandwidth, etc, but it's something to think about.

I'm in the camp where I'd gladly pay a fair cost to use a site, if there were a standard way to do so. The challenge here is that many people only view any given site on an ad hoc basis rather than being a devotee who's willing to pay for a subscription. If someone figures out how to solve this, especially the UI and adoption aspects, they'll be a billionaire.