The Million Dollar Question

Re:The Million Dollar Question by espadagroup on Wednesday August 31, 2011 @01:57PM (#2946709)

From his about page:

"I’m consulting on increasing LVOC numbers (lifetime value of a customer – usually selling additional valuable things to customers you’ve already got, but also conversion rates, price points, referrals, etc), doing some light real estate development, and some professional writing."

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Re:The Million Dollar Question by typicalrunt on Wednesday August 31, 2011 @02:18PM (#2946810)

Understood. But you misunderstand me. I read that section of his About page, but it's not succinct enough.

If I were to walk into a crowded room and say, "For my business to succeed, I need an %X", what would be the value of X for it to apply to Sebastian's role? I can't just say "consultant".

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Re:The Million Dollar Question by pchristensen on Wednesday August 31, 2011 @02:39PM (#2946928)

There's not a word for it, but I'm pretty every business ever anywhere would benefit from someone who "increases LVOC numbers". And the best business won't be stopped by the lack of a buzzword.

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Re:The Million Dollar Question by mds on Wednesday August 31, 2011 @02:52PM (#2946988)

I took that as part of his point -- there isn't a convenient buzzword or easy label to describe what he does, which leads to fear and "people won't understand".

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