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Re:The Amazon Empire Strikes Back by tzs on Monday December 06, 2021 @09:50AM (#29460338)
> The East India Company controlled about half of global trade. Amazon has less than 10% of the retail market in the U.S. Amazon is at least 2 orders of magnitude away from the East India company’s share of global trade

Amazon indeed has a much smaller share than the East India Company had, but I think you may have exaggerated a bit with "at least 2 orders of magnitude". It should have been "at least an order of magnitude".

• 2019 global trade was $19.0 trillion [1]

• 2019 US retail was $4.85 trillion [2].

• Amazon 2019 US retail was $0.22 trillion [3].

• Amazon 2019 global retail was $0.35 trillion [4].

I'm using 2019 because the US retail Amazon data at Statista.com [3] requires an account to view the graph but the visible text on the page includes the 2019 numbers.

That puts half of global trade at 43.2x Amazon US retail (1.6 orders of magnitude) and 27x Amazon total global retail (1.4 orders of magnitude).

[1] https://www.statista.com/statistics/264682/worldwide-export-...

[2] https://www.statista.com/statistics/443495/total-us-retail-s...

[3] https://www.statista.com/statistics/1104897/usa-amazon-retai...

[4] https://www.statista.com/statistics/1103390/amazon-retail-ec...

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