Well the post might be meant in satire but I believe that the eyeballs->advertising monetization model is not only inefficient, but also weighs quick to consume crap content over quality content. Earning directly money through gifting/tipping and creator coin investments can be more profitable for the creator if implemented in the right way. There are social blockchains that are not ETH (which I believe is actually not worth it's money) are out there solving the problem right now.