Companies are sociopaths by definition. You can't stop them being assholes, what you can do is regulate their asshole-ness so that it minimizes that effect on consumers and markets in general.

"Free trade" and "Free markets" has never meant "totally unregulated".

That's completely flawed reasoning that ignores the actual purpose of those things, which is to encourage increased/better supply of products and services to consumers at the best possible price.