Telecom networks have a seriously complex back-end, that's what makes them better for larger areas than Wifi. A commercial mobile network typically has a few racks of machines below the antenna mast to run the radio systems, and then uses a fiber connection back to a mode central place to control those radios. In this case you're deploying (much smaller) local radios and AWS runs everything else in the cloud.
Sure, it might have a good UX and not require as much expertise to manage, but it's not "deploy via cloud". That's just marketing.