The other thing is there's a non-zero amount overlap in the way spectrum is used in wifi and 3/4/5G, MIMO, spread spectrum and other approaches are all trying to get as close to the theoretical limit of the channel bandwidth. When you start looking at large scale wifi deployments it starts getting split into cells of channels not to dissimilar to cellular deployments. There are some differences and certain bands benefit from discrete allocation/cell management but at the end of the day it's all radio waves over the air.
Amazon in the past flirted with the idea of building a mesh network of Amazon IOT devices so that your neighbours Echo could connect yours to the internet even if you didn't have a connection. BT in the UK offered reduced price broadband if other BT customers could use a WiFi Guest network from your connection - so BT customers had like 90% free wifi coverage in cities.
I can see a amazon deploying Amazon Echos and automation poducts as 5G enabled IOT devices that backhaul to your home internet but also mesh with neighbours, then eventually deploying its own outdoor 5G coverage and suddenly becoming a mobile network.
For more info: https://dac.nokia.com/private-wireless/
Disclaimer: I work for Nokia.
Sure, it might have a good UX and not require as much expertise to manage, but it's not "deploy via cloud". That's just marketing.
So now I can use 5G instead, and template and deploy it via the cloud? Yes, yes! We'll put this through some cost models, but it will likely jump NPV of IoT and automation projects by pushing down the initial capital costs (fiber runs pulled by union electricians to wifi gear installed by a vendor vs. 5G base stations and servers installed and configured by plant electricians and corporate IT).