Is Twitter a platform or a publisher? If Twitter is a platform, it might make sense to charge the most prominent users the most. But if Twitter is thought of as a publisher, it makes sense for Twitter to pay its top creators big bucks.

Free-to-use is somewhere in between: the notable users get compensated with access to attention, and Twitter benefits from the attention-time of their audience.

So, the underlying point that I think you're making -- that notable users get a fantastic deal on social media at the expense of society -- is well taken.

Let's hope that a new mass communications technology emerges to disrupt this dynamic.