AppleTV is not analogous to a Roku stick however, unless I'm misunderstanding. It is an app that already requires a connection to Wifi from the TV; Roku stick is what provides this connection. Additionally, AppleTV does not support Netflix or Disney+ among others. [1]

[1] https://9to5mac.com/2021/06/29/apple-tv-channels-services/

Pedantic Post Alert, but there's a few different products called "Apple TV". There's the hardware box called Apple TV that comes with a remote and plugs into the HDMI on your TV. That IS an alternative to Roku.

Then there's the Apple TV app, which runs on the Apple TV box. This can integrate with some other streaming services and show you their content in the app. Not Netflix or HBO (or some others) though.

And finally (that's all?) there's the Apple TV+ service that's 4.99 a month and lets you watch shows that Apple produces in the Apple TV app on the Apple TV box (or your iPhone, iPad, etc.)

It's all named very well and clear.

> It's all named very well and clear.

I really enjoyed this.

Apple’s handling of the Apple TV product names are baffling to me, given their once brilliant marketing department.

Ok, I've been set straight. I wasn't able to get the full picture searching online.

Confusingly Apple actually has a few ‘Apple TV’ product. There’s the app that you’re describing then there’s the physical device, as well as the subscription service.

The physical device is the Roku competitor, and supports Netflix/Disney+ etc.

https://en.m.wikipedia.org/wiki/Apple_TV_(disambiguation)

The app is different. You can certainly use Netflix on a recent Apple TV [1].

[1] https://help.netflix.com/en/node/23887

AppleTV is a device like a Roku box or stick. AppleTV is also an app on iOS devices, roku boxes, etc. AppleTV the device has Netflix and Disney+ available, among many other apps.