An important difference here is that I try to have useful profiles pretty much anywhere I write. Whereas I had to look this information up specifically because UnHerd is studiously vague about all the things I mentioned: https://unherd.com/about-unherd/
Or Pro Publica: https://www.propublica.org/supporters
The Washington Post gives their whole ownership history, including Jeff Bezos's purchase of it: https://www.washingtonpost.com/company-history/
That these folks aren't so forthright should concern anybody. And why should mentioning Farage be seen as disparaging by UnHerd's Daddy Warbucks? He liked the guy enough to put £10 million into getting him and others on the air, so I presume he's proud of the association. It's true I don't like Farage or his politics, but that doesn't oblige me to hide the name of the biggest star of the network that is the other major media effort of UnHerd's funder.
Not only is it extremely normal, but it's also a time honored tradition in good journalism and civic mindedness. In another era we called it "following the money."
And I'm sure you do the same. How much time do you spend in open-minded conversation with Flat Earthers or UFO cultists or Q adherents or telemarketers? I don't think there's much point in talking with people who aren't thoughtful, sincere, and at least self-critical enough to have their acts together. But there are plenty of people who qualify.
"I havent heard of William Pietri before, he seems to be a San Fransisco liberal, LGBT affirming atheist and leading figure for the ADL's Online Hate Index."