Tesla has expanded outside that market, and to a person who is looking for a more or less reasonable car, that matches other cars in the price bracket, you're likely to hear nothing but good things about Tesla from the usual sources.
And then you get one, and realize that they're failing basic quality control things that literally every other auto maker worked out 20 years or more ago, and their software has all the stability of beta smartphone software.
None of this is new. It's just that anyone who said anything of the sort, or pointed out that you can't have 10x the sales on 1x the service centers, or such, got shouted down as a Tesla-shorting big oil shill for an awfully long time. Now, people who don't really care about Elon or The Plan are discovering that a Tesla is a bit of a crapshoot. Some are fine. Some are lemons. And God help you if you get a lemon, because the service experience (remember, according to the True Believers, dealerships are the spawn of Satan) is horrid.
Its possible to love something for its good qualities and accept the bad.
"With historic reliability concerns but an intensely loyal following, Tesla took the top spot for overall owner satisfaction among the 27 brands mentioned in survey responses."[0]
[0]https://www.consumerreports.org/car-reliability-owner-satisf...
One friend has received his Model 3 back twice now with the problem not fixed at all. He's resigned to just living with the problem until the service backlogs are lower.
It has been interesting to see how tolerance for these quality issues has waned as the shine of the Tesla brand has started to wear off.