"X is a billion-dollar industry" is not equivalent to "X is praiseworthy," so it's not really relevant. There are lots of billion-dollar industries that are positively sleazy. Also, the precise example was both irrelevant (since it was deliberately silly) and not a petcare solution.

Anyway, you're free to disagree with this thinking. I disagree with many instances of it. I'm just explaining why the software industry is different.