Everyone always trots this one out but it’s horse sh*t. There have been long standing widespread efforts in basically every country to raise the awareness of obesity and the benefits of a balanced diet and exercise. These are enormous public health campaigns which continually fall on deaf ears because people would rather not change their behaviour. These messages have continued for the last 2 years, but are utterly drowned out by the more acute problem which is the spread of covid and morbidity and mortality attached to it