Regarding mass shootings, Zeynep Tufekci once led a charge for news orgs to stop auto-include the shooters' name, when covering an event.

While brilliant, I feel that's only part of a solution. I believe years of very loud, very frequent shooting coverage are drumming siren-calls to the next shooters.

We've never tried treating shootings as local events (arguably they are) while muting and minimizing the coverage of the event and yearly memorials.