This article is asserting that enough people don't find that to be the case that it's become a problem. I think they're on to something.
Unpopular opinion: all entertainment does not have to be free, or approaching free. I'm able to buy access to thousands of hours of quality video entertainment for what just a few years ago was the cost of a single audio CD. It is annoying when you have to buy the whole subscription to watch a single show, though.
Torrentors aside, most people expect to pay for content.
They'd just prefer it be convenient and to pay for only the content they want, which...
>annoying when you have to buy the whole subscription to watch a single show, though.
...is pretty much what you're saying here.
No one wants 89 streaming subscription services to watch one show on each.
I rather like that for $14/month I get access to more video that I can watch in my remaining free time.