Volvo wagons start at about $51k CAD, MB C-Class starts at $57k CAD and an E-Class starts at $81k CAD. This is out of reach of Jonny Everyman (including me).

I purchased a base Golf Sportwagen with 4Motion back in 2017 for around $29k which was surprisingly nicely equipped (DSG, tunable engine, decent soundsystem). A similarly equipped Suburu would have been mid-to-high $30s.

If I had freedom to "flex", I would have gone for the Volvo because of the safety street cred.

Perhaps, Mercedes is luxury though. People are more likely to purchase something that provides better value/size/gas mileage that costs 40% less.