More importantly for me, it doesn't screw with me if I don't want to do it at their rythm and scroll fast anyway. So many site with their accelerate / decelerate / transitions end up being horrible to use if you're a quick reader, theirs doesn't.

I don't quite like the low information density it uses, but at least it doesn't take away my control. I prefer that a site doesn't do it at all, but if they do they should at least do it this way !