As long as you can weather the storm, a storm is not the death of shady businesses. The shady facial recognition software that scraped social media for images got some bad press, and then just stayed calm and carried on.

For all of those outraged by the media storm, it is free advertising to those actually interested in the service. All of the pearl clutchers feigning shock and outrage over shady service mean nothing to the company providing the service, as these were never going to be their customers in the first place.