To go big picture, I think all of this is rooted in the fact that "capitalism as practiced" has addled our brains into thinking that there can only be two kinds of organizations, companies that go for profit at all cost, and pure-of-heart non-profits that must be on some monk-like religious stuff.

What it can't conceive of is an organization with big picture goals that aren't "making a profit" that require strategy and even "real life experimentation." That's what's happening here; y'all are just confused because the FSF feels like "religion" because it's not going for profits, but somewhat acting like a for-profit, in that it's picking and choosing battles.