Not sure if your familiar with gamification, but pretty much takes boring tasks and makes them fun. It’s on pace to be a $30 billion industry by 2025, simply trying to adapt to the psychology of the population. Not making a data mining social media app, simply an app that encourages people to stick with meditation. I’m not brain washing users either literally giving them the equivalent of a digital sticker which acts as a virtual pat on the back and keep it up.