I disagree; I think the free plan is too cheap. The free plan seems to offer almost everything most restaurants would need. Why would they move to the premium plan? It offers more locations and menus which is probably only relevant if you're a chain.

It's a good service, so why would you not charge money for it? My guess is most restaurant owners would be happy to pay for a good website without the hassle.

My point is relative to what the competitors are offering. It's not cheap.

Funny, I actually had the premium plan at $9/mo. I've been trying to recruit some advisors and network on AngelList, and a couple people told me to raise the price.

It's easier to lower prices than raise them.

You have to remember what they pay for other technological services like Point of Sale and such -- Hint: it's a lot more than $19/month. ;)