I don't know about Seoul specifically, just thinking it's really disappointing if organizations are building a "Metaverse Presence" instead of using money to have actual people - though whatever medium - help their clients. Would you rather have a metaverse chatbot that can't help you, or an extra person at the service centre that can actually address your problems.

Orgs love to rush to anything that has the promise of not having to employ a real person to help. I wish they'd just give up and spend the money on actual counter or call center staff.