It's the word's definition, it's language that matters here. If I say every musician is a virtuoso, it cheapens the playing of Hiromi, Chick Corea, and Coltrane. If I say every athlete is a superstar, it cheapens the label for Lebron and Giannis. If we say someone who repurposes wooden furniture is a genius, it cheapens the monumental feat of Einstein publishing multiple Nobel-worthy articles while writing in evenings after getting home from clerking at a patent office.

The definition of genius is not "resourceful" or "creative", it must indicate a profound mind who greatly improved human society through their intellect.

We shouldn't use terms like genius to drive content to our blogs, unless the word is warranted. That is why I believe it's click bait.