How many Ford sedans do you see on out there compared to Toyota/Subaru/Honda/etc? You know why? Shitty reputation. Transmission issues, class action lawsuits, etc. I'm looking to buy a car now and have a multiple friends who bought cars recently. None of use even looked at a Ford. We'll see if they can build their reputation in the EV space. (I assume they have a better reputation with pick up trucks)