> This is their response to Jumpcloud and what not who are offering lower per user plans

They couldn't care less about a few dollars. This is about heading off business adoption of Chromebooks, and "winning" small-medium businesses as primarily Mac shops before they become big-enterprise.

I don't see how they really compete. Google has an array of business apps that far surpass anything Apple is offering here. They would need to partner with Microsoft in order to compete against Google.