At the same time, there's plenty of things that people "know" that turns out to be false when examined closely. It's good that someone tries to verify things using as robust a methodology as possible.

More likely, “surprising facts” that every behavioral psychologist knows, which turn out false when examined closely :-)

There are a lot of people who either don't believe the argument supported by the submission, or don't want to believe it - e.g. https://news.ycombinator.com/item?id=29124142