I originally was going to sarcastically point out that this just means it's at the early stages of the process, when it needs to attract the power users and early adopters. Once they're on board they can start to annoy everyone and take advantage of the lock-in to attract more users while preventing current users from leaving.

I then read that it was free and open, so felt bad, but did notice an ad for Excalidraw+, which basically means my cynical first take is likely to come true eventually, as that is what the market will optimize towards.