It's wild because if you discard your preconceived notions, the possibilities of what you can do with a massively multiplayer persistent world are absolutely vast. There's this huge unexplored territory and 99% of MMOs are stuck in this one tiny corner.
What does this mean? Like paying people in game gold to carry you?
Now that there’s no friction on the path between a player’s wallet and those offering carry services, carry purchases have exploded in popularity.
Particularly if you’re just one guy applying to random groups, the last few slots get applications from tons of insanely-powerful characters. You can sit there trying to join a group as a new player for hours and not get anywhere unless you apply to mostly-empty groups or start your own with a friend or two
If you don’t know that, it’s easy to think you’ll need to pay for achievements and loot in order to have a shot at getting a group
Hey, so long as I’m mentioning WoW here: That game is still taking in 200 million dollars a year or more, but it’s only getting a small fraction of that reinvested. I think the market is ripe for an actual WoW-killer. Gather a team, make a polished AAA version of WoW, and rake in the dough
Players descend like locusts, then optimize and share their builds until they discover some emergent tug of war or rock paper scissors meta.
What remains is a cat & mouse game between players and developers, to find the reductive meta and then patch the game to shake it up. The players are highly coordinated thanks to wikis, and they consume content quicker than devs can create it. So the business model is no longer viable.
Your first strategy might explain the emerging success of sandbox games and battle royale games.
I was playing Dark Age of Camelot back in the day and we'd spend hours just waiting around, chatting, meeting new people, trying to group up and try to clear a dungeon. Of course, our compositions were less than ideal but we'd try to make it work. Hey we have no one durable but if we take little Timmy's mercenary here and put some high armor gear on him and dual wield shields maybe it would work. Of course someone would go to bed or to dinner and then off to find a new player we go. Trying to make it work was the name of the game. With time, you'd amass a big friend list of reliable people you know you could call on a moment's need if they were online and most of the time they would be happy to help.
Modern players are borderline obsessed with time. No one wants to waste time experimenting with content so they look for guides to clear as fast as possible. Getting wiped immediately results in remarks of "you're wasting my time". The human aspect of the MMO has been stripped away by bots, fast travel, people generally being rude and the mumble/teamspeak server or discord group chat. Somehow, it feels like the MMO is a reflection of our current society.
Speaking of MMORPGs, the mentality has spread there too. Lots of players don’t ever experiment with different builds for their character or just play the way they like, instead following an online guide for achieving hyperoptimization. Even questioning that way of playing gets you marked as a bad player.
It’s also become much more normal to pay significant sums of money for in-game currency that is then used to buy high end competitive content runs from other well geared players for gear and achievements. This especially seems entirely pointless to me… what good is the gear obtained this way? It’s not being used for anything that calls for it so at best it’s a trophy for your character to wear that you didn’t even earn yourself.
It’s so far divorced from the seemingly endless font of exploration, discovery, and character progression that defined seamless open world MMORPGs back in the early-mid 2000s.