You can shut down deals that aren't outsourced by demanding more difficult stuff like viewing the manufacturing masks for the microcontrollers in the badge scanners. No not a generic mask for the CPU family or similar model of slightly different capacity, I mean the mask that was specifically used to make the specific chips in the individual badge scanners. You do audit that, don't you? Why can't I have the firmware to the chip in your usb keyboard, are you guys hiding something in there like a password grabber? Can you provide the source code of your on premises Cisco routers for our security review? Does Cisco know you can do that (LOL?)
Security is not a checkmark, its always been a spectrum, and if you want to torpedo a deal its always possible to crank up the demands until the other side quits. It may not be useful or provide a business advantage, but nothing is ever truly secure. Probably the AWS stuff is better than average, LOL.
I do t think I know a single serious security professional that would raise an eye at using cloud resources. Quite the opposite, there is a fairly straightforward & repeatable process for securing cloud resources. Unlike on prem.
Part of ISO27001 is proving that you’re supply chain is also ISO27001 compliant. So picking companies that are already certified makes that easy, because then the certification naturally recurses down your supply chain.
I also wouldn't want deal with someone who tells me details that are not publicly available. If he tells me somebody else secrets, he will tell others my secrets.
There is no good answer to these questions except "this is not publicly available data".
So, you want to certify yourself as secure, yet you store data on other people's computers, and you don't know how they are protected?