People are already dismissing this "metaverse" furor as just more VR hype with a stupider name and the company "Meta" is risking killing the entire term "metaverse" and any usefulness it might have had altogether.
Ironically, by owning Facebook "Meta" should be in one of the best positions to build/sell a 2D "metaverse plane" as well as just about anyone else possibly could. Tear down some of the garden walls, allow a bit more of the old MySpace and Blog anarchy of clashing styles and user control, be a better web citizen. They aren't likely to do that because they are using "metaverse" as attempt to make more Oculus money and risking the Facebook lock in and walled garden for a vision with actual guts and takes risks doesn't seem to be in their interest.
[1] https://www.highfidelity.com/backlog/requiem-for-the-hmd
Have you seen the leaked Quest Pro design[1]? It's already close to being ski goggle size, and it's only a couple of generations away from something the size of sunglasses.
Displays are getting cheaper, better and higher resolution. UX is being improved, passthrough cameras already exist.
My estimate is that towards the end of this decade we'll see unprecedented adoption of VR/AR outside of the few niche use cases we see today.
Meta is jumping on the bandwagon early, making their brand synonymous with VR, and betting big that this will change how everyone uses computers today, and that it will be the tech to replace smartphones.
As much as I dislike that such a user hostile company is trying to popularize the metaverse/VR, I'm sure they did their research and are confident this will eventually sell like crazy. I think they're right.
Whether or not they did their research, whether or not we are just a few iterative improvements away from mass adoption, there's still just too much feeling of "same hype cycle, different day" from the average consumer (which is the point of that article, and my implication that VR is dead right now but it was Facebook's lucky albatross so they're tying it around their necks in the hopes it is still lucky while dead [1]).
[1] Spoiler alert for a classic poem used as a metaphor here: in the poem things do not go well from here. I am pessimistic about this marketing play for "Meta".
They used to be open. Cambridge Analytica came along and congress made them decide open was a liability. Sure they were starting to close down before congress, but now they're sure as hell not opening up.
I don't care if the data is locked down or not, the social graph isn't the interesting part of a "metaverse" and in some ways it is probably better locked up and that can remain Facebook's lock in to keep them interested in the project. The kind of garden walls I was talking about are more federative: bringing external content in, but in ways that are true to the outside content; not just confined to Facebook looks and styles and components, not confined to a bare amount of customization of boring card styles, not embedded in a "Facebook way" but in a "web way" (whatever that means, and it doesn't really feel like it means much at all after the imagination and wilds of the 1990s).
I referenced the anarchy and chaos of blogs and MySpace, specifically: it's about user control to "do ugly things", to escape the gray walls and graffiti "their spaces". If Facebook is a "space" today, it's a building full of cubicles all alike. Sure, you can hang photos in the cubicles and they've got colorful stock ones, but your still constrained to just those cubicle walls and they mandate a lot about the allowed size and frame styles. That's almost directly the antithesis of a user owned "metaverse" whether 2D or 3D.
It does not matter because for the public and the media Zuckerberg is redefining the meaning of the word right in front of our eyes. Give it a few years and everybody will believe VR is an inherent feature of metaverse. Just like those of us who had been using the word "crypto" to mean "cryptography" for decades were trying to explain in vain what the word originally mean - but it made no sense as the new meaning was already popularized.